The gory, heart-wrenching clip, where Balvin gets into a fatal car accident while on his way to the hospital to see his newborn, raises awareness about texting and driving. Worth YouTubing: Out of all of the Tilley-directed videos from Balvin’s Colores album, “Rojo” is one that the fans should never sleep on. The MTV Classic: “Mi Gente,” featuring Willy William and directed by JP Valencia, not only marks Balvin’s most-watched music video at over 2.5 billion views, but also spotlights diversity, good vibes, innovation, and the production quality that ultimately put him on the international map. Why He’s a Video Icon: J Balvin could team up with Medellin’s 36 Grados one day and work with California-based Colin Tilley the next, and all of his music videos will have a global appeal with that representation of Latino gang for la cultura.

Worth YouTubing: “Real Love,” the video to the Beatles’ most recent Hot 100 entry, with its memorable image of John Lennon’s white piano floating up to the sky. When the boys “stop and say hello” early in the video, just try not to be moved. The MTV Classic: “Penny Lane,” one of the first clips that showed that videos could be imaginative works of art. Why They’re Video Icons: The Beatles’ first film, A Hard Day’s Night, predated MTV’s arrival by 17 years, but it pointed the way: The Fab Four received video vanguard awards at the first VMAs for “essentially inventing the music video.” Here is our list of the 100 artists who have made the music video eternal, with a YouTube playlist of videos from all the artists available at the end. 30) MTV Video Music Awards - the one time a year where we’re still guaranteed to celebrate one of media’s most influential-but-under-recognized artforms - Billboard wanted to take a look back at the artists who have given the most to the music video, whether through heavy rotation on MTV, millions of views on YouTube, or other mediums that predate both. In the course of that time, music videos have come to define what we love and remember about our favorite artists as much as anything short of the music itself - creating icons, reinventing careers, sparking imaginations and inspiring untold millions of Halloween costumes worldwide. It’s been nearly four decades since our best and brightest stars first made the jump from our stereos to our televisions, changing the course of popular music in the process.

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